For the very first time, after a 28-year wait; Where’s Wally? the world’s distinguished children’s book, jumps out of the page and into the real world, at The Happiness Hunt – Where’s Wally? Art Exhibition.

48 distinct Where’s Wally? figurines emerge from the pages of the sigCnature giant book installation, inviting visitors to find the true Wally. With original artwork from Martin Handford, creator of Where’s Wally? also making it’s world debut at the exhibition. Visitors could find a recreation of Martin Handford’s work desk and all 7 original classic Where’s Wally? books at the exhibition as well.

Where’s Wally? Art Exhibition has traveled to Hong Kong, Korea, Taipei, Kaohsiung and is now touring in Australia.

Awards                                  
Best engagement - Mass Community
Best use of Contents  
Best use of Digital
Best PR-led Integrated Communications